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Simple & Feminine Boutique

A shopping destination created by lifestyle blogger, Brianna Volatile of The Brunettes Diary (TBD).

At just 22, Brianna has spent the last 4 years working with the most well-known beauty brands, fashion houses and boutiques, as well as collaborating with amazing girl bosses throughout the world.  You may be a TBD subscriber, recognize her in commercials, training courses, magazines or featured on your favorite beauty products. She has created a following of over 30,000 incredible women and entrepreneurs alike.

Brianna and her mom, Alanna, are as close as gets.  They have the right balance of mom/ daughter/ best friends and are fierce supporters of women.  They had a vision to bring together beauty and fashion with a girl boss vibe. They wanted all their favorite brands- brands they know and trust- to be in one place for their customers.  They believe fashion should meet you where you are in life and should complement you. Simple clean lines that speak to sophistication, but also feminine details to highlight the beauty in being a lady.  The goal is to take the guess work out of shopping. 

S&F is like shopping in your best friends closet while being inspired and supported.


Simple & Feminine the brand is a collection of pieces designed for women who are on the go.  Career minded women, moms, entrepreneurs- all active women who want to look great while moving through their day.

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